Wondering how much to pay your babysitter in 2020? According to UrbanSitter and their 9th annual child care study of more than 25,000 families across the U.S., the average hourly babysitting rate is $17.73 for one child and $20.30 for two children. Read on for the average babysitting rates in your city, plus more fun facts.
As you prepare to hire a babysitter, the important question of pricing may be looming in the back of your mind. While this is not a service that you want to cut corners on or skimp on, you also do not want to pay more than you need to for quality childcare services. As you decide how much money to offer your babysitter, keep these important factors in mind.
Factors Influencing Babysitting Rates
Babysitting rates vary dramatically based on several factors. These include the experience of the babysitter and his or her credentials. Consider that a professional nanny with a lengthy list of references may understandably charge more than a teenage babysitter who picks up odd jobs on the weekends. Your location will also play a role in the rate for childcare services. The minimum wage in your area should serve as a starting point when setting a threshold. The demand for babysitters, your need for special services, the number of children who will be cared for, the children’s ages and many other factors all must be taken into consideration.
The Difference Between Full-Time and Part-Time Care
There is a difference in the process of hiring a full-time vs. part-time babysitter. Full-time typically means being salaried with paid time off, holidays, etc, written in a contract, while part-time is normally paid out hourly but with set days/times. So be sure you know the minimum wage laws, but also do your research to know what the average rates in your area are for full-time nannies. If you are looking for one-time or part-time care, a slightly lower hourly rate may be reasonable.
The National Average for 2019
The National Average for 2019
The average hourly rate for one child is $16.75 in the U.S. for 2019. The national average for two children is $19.26 per hour. Additional children will raise the average rate further. Before you decide how much to pay for childcare services, consider asking your friends and neighbors how much they pay for their preferred babysitter. By polling several parents and making adjustments for the various relevant factors, you can better determine how much you should pay for the services that you need.
Many babysitters and nannies have a minimum rate that they are willing to work for. While you should research local rates, you also should ask the individuals whom you are interested in hiring what they charge. Through your research, you can determine if their requested rate is reasonable for your needs and for the area.
We surveyed over 20,000 families from all across the country to get the scoop on what parents are willing to pay for—and what they’re willing to pay extra for—when it comes to childcare in 2017!
San Francisco came in as the most expensive city for babysitters once again in 2017, with $17.34/hour for one child as the average rate. While Denver has the least expensive babysitters in the nation, at $12.22/hour for one child, on average.
48% of parents said they spend over $1,000 a year on childcare.
Over 90% of parents say they require references, either some or all of the time, when hiring a new sitter.
Almost 1/3 of parents hire a sitter at least once a week. While only 5% say they hire a sitter once a year or less.
Kristin Groos Richmond, CEO and co-founder of Revolution Foods
By Dawn Van Osdell
On her early morning drive to her Oakland, CA, office Kristin Groos Richmond is already thinking about lunch. Not her own, but the more than 1.5 million fresh, wholesome meals her company will lovingly distribute throughout the week to schoolchildren across the country. She’s also thinking about the small details that make the difference between kids gobbling up the food or leaving it untouched on their cafeteria trays. Details like white cheddar rather than orange cheddar in a quesadilla, and the red kidney beans Louisiana kids expect to find in their jambalaya.
No one knows food and kids quite like Richmond and her business partner, Kirsten Saenz Tobey, two moms who met at the Haas School of Business at the University of California Berkeley 10 years ago and together co-founded Revolution Foods. Their now-burgeoning company, ranked #5 in food by Fast Companymagazine in 2012, provides nutritious snacks and meals to schools and stores, often in communities where children have limited access to them.
Fresh lunches are made daily at Revolution Foods Culinary Centers
As if it weren’t hard enough to get wholesome food into the hands of these kids to begin with, the company also has to get them to eat it. “If kids are turning up their noses, we’re not doing it right,” says Richmond, explaining that they provide affordable meals using real foods with no artificial colors, flavors, or preservatives —and, just as importantly, educate kids about proper nutrition, helping them build healthy eating habits that will hopefully last a lifetime. The best way to do this, says Richmond, is to bring kids into the kitchen and into the discussion.
“We’ve found that when we not only give kids healthy food and tell them why it’s better, but also give them a voice, together we can come up with what works.”
— Kristin Gross Richmond
That discussion—or at least, the core values behind it—has its roots in her time volunteering with kids in New York while working in corporate finance, a career path she knew she wouldn’t follow forever. When a friend mentioned that she was starting a school in Kenya, Richmond, who grew up caring for animals on her grandparents’ cattle ranch in the hills outside San Antonio, TX, found herself quitting her banking job and signing on to head to the African savannah.
With her friend, she co-founded the Kenya Community Center for Learning in Nairobi and taught there for two years before her then-boyfriend, now-husband, Steve, finally talked her into moving to the Bay Area. There, working at the nonprofit Resources for Indispensable Schools and Educators (RISE), she heard teachers complaining repeatedly that their students didn’t have access to proper nutrition. That critical complaint stuck with her, all the way to the inception of Revolution Foods.
Today, Richmond lives in Mill Valley with her husband and her very own research and development team: sons Caleb, 8, and Watts, 5. “I am so lucky to get an inside look at what kids want and what they think,” she says, mentioning that Caleb and Watts have first tastes of just about everything Revolution Foods serves. “I ask them if the food is too spicy, too strong, about how the bread looks or how big a meatball should be.” Recently, Caleb asked, “Mom, do you really listen to everything we say about food?” Yes, she does.
Revolution Foods provides schoolchildren with delicious, healthy meals to fuel their growing minds and bodies
Richmond says her company prides itself on being culturally relevant. San Francisco has a large Asian population, as well as many Hispanic communities, and Revolution Foods also serves school districts in 11 states and Washington, DC. Meeting local taste expectations is an important part of what Revolution Foods must accomplish. And, she says, “We ask kids to help us get it right.”
Their culinary centers—really, massive commercial kitchens— are regionally located so food can be made fresh and sent directly to the 1,000-plus schools Revolution Foods serves. The meals they create must comply with the National School Lunch Program, a federal assistance program that subsidizes schools to provide low-cost or free school lunches. On visits to the culinary center kids can watch non-stop deliveries of fresh fruits and vegetables, whole grains, and meat free of nitrates and nitrites, all of which is prepped and prepared by real people, not machines. “It’s important for kids to put faces behind food, so that they don’t think it just comes from packages,” Richmond says.
Kristin Groos Richmond at Revolution Foods headquarters in Oakland
Here, kids are allowed to get in on the action, chopping and mixing and creating their own healthy dishes in Iron Chef-like competitions in which they’re judged on taste, aesthetics, healthy balance, and nutritional content— even the name they create for their masterpieces. “It’s about making it fun, so they respect food,” Richmond explains. Recently, kids at the culinary center in Oakland helped name an Asian-inspired breakfast bowl.
They can also help tweak dishes. For instance, Revolution Foods always uses brown rice in their many Latin-inspired meals— a healthier grain that’s new to many kids. “We get that it’s different,” Richmond’s team tells them, acknowledging the denser texture and nuttier taste. Then they ask the kids to tell them how to make the flavor of the overall dish more like what they’re accustomed to. “We’ve found that when we not only give kids healthy food and tell them why it’s better, but also give them a voice, together we can come up with what works,” says Richmond. It turns out, brown rice isn’t an issue for most kids when it’s colorful from a mix of minced veggies and seasoned the way they expect.
Across all markets, kids help to nix ideas, too—recipes made with good intentions but ultimately not what kids want to eat. They also have the power to vote on the best-of-the-best dishes, so the company knows what will work nationwide. Some kid favorites are unsurprising: whole grain spaghetti and meatballs, chicken tenders, oranges, kiwis, and pasta alfredo with white beans. A more unexpected hit: salads. Kids especially dig Revolution Foods’ chef, taco, and sesame chicken salads, proving that pushing the envelope really can pay off.
Fresh meals made by hand, not machine
The process of involving kids, Richmond says, means kids are eating better and educators are starting to see improved test scores, fewer behavioral problems, and declining obesity rates. Time-pressed parents can get in on the action, too. Revolution Food’s ready-to-eat lunchbox kits are now available in more than 2,000 stores like HEB, Safeway, and Fresh and Easy.
“One of the nicest surprises to come out of Revolution Foods has been the job creation,” says Richmond. Mostly at its local culinary centers, the company has created more than 1,400 jobs, hiring the fathers, mothers, uncles, and cousins of the kids they feed. “It’s not just about fresh food,” Richmond says, “but about how we can have an even bigger impact on the community.”
Photographs by Bonnie Rae Mills and courtesy/Revolution Foods.
What makes a career tech guy chomp at the bit to open his own elementary school? The “disheartening” experience of applying for preschool on behalf of his own daughter. “It’s insane,” says Max Ventilla, founder of AltSchool, a four-location network of independent micro-schools in San Francisco, the first of which he opened in September of 2013. “There’s this notion that the preschool you apply to is a feeder for the elementary school, which is a feeder for the high school, which is a feeder for college, and that if you don’t choose right from the beginning, your kid is going to be a drop-out and have no job prospects.”
Insanity notwithstanding, that mindset was strong enough to set Ventilla to thinking strongly about the future of his daughter, Sabine’s, education, and how he might alter its course. And that included diving headlong into the fractious and fraught arena that is American education in the 21st century—in which the efforts of like-minded predecessors to corral it (Bill Gates, for notable example) have been handily defeated.
Ventilla is himself the beneficiary of elite schooling. The son of Hungarian immigrants, he received a scholarship to attend Manhattan’s Buckley School—all boys, blazers and ties, lacrosse—then Phillips Academy boarding school (known simply as Andover for the town in Massachusetts where it’s situated), then Yale. In 2012, contemplating would-be elementary options for Sabine, Ventilla says that it was actually “disturbing” for him to find schools that resembled so strongly the ones he attended, “because the world has changed enormously since then. And the most selective schools have changed the least.” What he wanted for Sabine was an environment that would get her ready to function and thrive in the future—a future that’s being greatly impacted by globalization and the internet. Says Ventilla, “The fundamental purpose of school is to prepare children for the world they’ll experience”—in Sabine’s case, when she eventually goes off to college around 2030. For it to be out of date “is a fundamental flaw.”
You might suppose that for a man who helped launch Google+ and now-defunct, then-revolutionary search engine Aardvark, inserting technology into the school day might be Ventilla’s primary focus. But the truth is a little more nuanced. Ventilla says that AltSchool is based on the notion of a one-room schoolhouse. Unlike that arguably outmoded model, though, which clustered together all children of all ages and abilities, at AltSchool students are grouped in small classes largely according to their interests and personalities. Tech in their midst opens up possibilities, rather than functioning as the sole learning tool. “The thing about technology is that it lowers the marginal cost of anything,” Ventilla says—watching a movie, having a car made, and eating a meal, as much as facilitating the running of a school (AltSchool has no central administrator). “The idea is not for everything to become digital, but to have a digital layer that allows experiences to happen more satisfyingly and easily. That gives you more choice, more intimacy, more personalization; every classroom can be more nuanced but still exist as part of an overarching network.”
Ventilla and his team—comprised of professional educators as well as technologists—have been working to hone those nuances one school at a time (four more are set to open in 2015, in two other SF locations, plus Palo Alto and Brooklyn, NY). “It’s not intelligent to design schools that are totally perfect,” Ventilla says breezily, as if such a thing were actually plausible. “They must always evolve and change.” The latest outpost, opening just this past year in South of Market, is a combined-use space that also houses AltSchool’s offices. “It’s literally a tech company in the back of the school, and it’s amazing for us and the kids to be part of a shared space,” he says. “It’s an incredibly different experience from when I went to school, where we were so disembodied from the adult world, especially the entrepreneurial world. Here, kids have mentors who are employees of the company.”
“The idea is not for everything to become digital, but to have a digital layer that allows experiences to happen more satisfyingly and easily.”
They also have a generous amount of flexibility in terms of how their school day unfolds. Ventilla explains that there’s a 60-minute window when children arrive in the morning. By 9:00 a.m., most of them are settled in to a two-hour open “playlist” block that can include what Ventilla calls a “curated” experience of whole-class experiences, or individual or small group activities, tailored to meet the needs of each child. Lunch is followed by athletics, then another playlist time, then extended day activities that can include everything from foreign languages to tutoring in the art of DJing. “We don’t really get behind any one model of education,” says Ventilla of AltSchool’s curriculum. “We’re creating something that can change in many different ways, but have building tools that are stable.”
Early embracers of the AltSchool philosophy include Ventilla’s 8-year-old niece and 6-year-old nephew, who attend the Fort Mason location. “My sister actually moved back to San Francisco in large part because our school was the right fit for her family,” says Ventilla. They began as transfer students, which allowed Ventilla’s team to be thoughtful about which classroom experience would be most beneficial to them, “right down to who in the class might be a friend or a good influence,” says Ventilla. His own daughter—with wife, Jenny, who works at the Stanford Design School—will probably start kindergarten in 2016; son Leo, who’s not yet two, has a few years to wait before he can matriculate.
Which is not to say that all Ventilla’s goals for AltSchool are personal. “We want to impact as many kids as we can in a positive way, even indirectly, by adding things to the educational ecosystem that other people can draw from and react to,” he says. He sees AltSchool as acting as a platform to benefit a wide array of educators, not unlike Amazon Marketplace, which has a strict infrastructure set in place by Amazon, that nevertheless allows a diverse group of (non-Amazon) functionaries to use it. “That’s the model for us for 10 years down the line,” says Ventilla. “In the long term, many students will be impacted by being sent to a school that uses pieces of the technology and content we’re creating for a broader network.”
Stephanie Morales can peek out her living room window and get a good look at the old wood-shingled courthouse building on the South Bay’s Redondo Beach Pier. Inside its blue doors lies the Mother Nurture Center, which Morales founded in June 2014. The center is her dream come true. If you live in the area and happen to fit into one of Morales’s four “P” categories—Planning a Pregnancy, Pregnant, Postpartum, or Parenting—it might be your dream, too. As Morales explains, “It’s a place for prevention and support for all things related to perinatal health, and a welcoming community and resource for all growing families.”
An airy, light-filled space with warm, paneled walls, whitewashed floors, and a front row view of the Pacific Ocean, the Mother Nurture Center houses more than three dozen health and wellness providers, as well as myriad experts dedicated to the care and support of mothers and mothers-to-be. It’s a no-judgment zone, open to any woman “regardless of her birthing method, parenting style, or how she arrived at motherhood,” says Morales. Expectant moms come to attend expert-led classes, prenatal massage, yoga, and acupuncture; or for lesser-known services designed to alleviate certain discomforts and complications of pregnancy, such as a breech baby and “trapped emotions.” As new moms, they return, often with dads in tow, for parenting support groups, Dads Huddle, Mommy & Me infant development workshops, and the center’s popular lactation services.
Surrounding the central open space that is dedicated to group classes, and a well-curated baby boutique lined with designer onesies, teething rings, and lactation aids for nursing moms, is a series of private rooms where body work and mental health services are offered—led by Morales, a marriage and family therapist specializing in maternal mental health issues. She helps individuals and couples grappling with issues more complicated, and less discussed, than mere car seat safety and swaddling. “There are so many women struggling with the mental and emotional aspects of pregnancy and parenting,” says Morales. In fact, an estimated one in 5 women suffer with maternal mental health issues, many of them in silence. “They need a place to go where the providers are well-informed. A place where there’s no stigma and no shame,” she says.
Stephanie Morales peeks in on a Mommy & Me Class as the Mother Nurture Center in Redondo Beach, CA
Morales first hit on the idea for the center after she and her husband, Alfonso, became first-time parents to daughter Paloma in 2003. The young family was residing in San Francisco and like many new moms, Morales craved the support and assistance she imagined would be hers if she lived closer to her extended family, nearly 400 miles away in her native Southern California. Morales had moved north to pursue a graduate degree in psychology in San Francisco. She met and married Alfonso, a business owner, while attending classes and managing a 60-bed psychiatric unit in the San Francisco County Jails’ Mental Health Department. “The complexity of it was intellectually stimulating,” says Morales, but emotionally it was too much to handle once she became a mother. Within a month of Paloma’s birth, the couple quit their jobs and headed back to LA’s South Bay.
Although they were in close proximity to Paloma’s grandparents, who often helped out, settling into Redondo Beach was not as easy as Morales had imagined it. She battled postpartum depression, which she remembers as a truly horrific experience. “We are told that this is the most joyous time in our lives and that we will naturally fall into our roles,” says Morales. Yet, as a new mom, she battled teariness, anxiety, a sense of low self-worth, hopelessness, and, she says, “a real concern that I was not a good enough mother.” She was trained in mental health and yet couldn’t find anyone in town who knew what to do to help her. “There was a complete void of resources. I vowed to myself that I’d somehow, some day, create a one-stop wellness center for families in my community. Someplace where mental health was the crown jewel.”
In 2005, the Morales’ welcomed their second daughter, Reina, into their family and along with her came a stroke of bad luck: Stephanie developed peripartum cardiac myopathy, a life-threatening heart condition that can strike in the months immediately following birth. Struggling once again to manage motherhood and her own well-being, Morales began her journey in earnest to create awareness around the issues that afflict so many expectant and new moms. “I knew it would become my life’s work,” she says. She volunteered with Postpartum Support International, a global web of resources for new moms; and became a founding member of the Los Angeles County Perinatal Mental Health Task Force, a legislative policy think tank responsible for increasing awareness, enhancing services, and providing education for providers throughout Los Angeles County.
A playful, peaceful space for moms and babies at the mother nurture center
A year later, Morales made the leap from her full-time position as a therapist at a community-based mental health facility into private practice. She focused on helping women suffering with pre- and postnatal mental disorders, and challenges such as the loss of a pregnancy, postpartum psychosis, and fertility and third party reproduction issues. With the help of others interested in building what she deemed a “mommy super-center,” she was able to expand her practice and welcome other practitioners. She took a leap of faith and secured the open, light-filled space she had long imagined for a wellness center. Over the course of three months, she had the old courthouse redesigned to provide private and group services, and hung a sign—the Mother Nurture Center.
Despite the seriousness of the issues she treats, Morales jokes (sort of) about creating a parenting franchise. What’s no joke: says Morales, “We all need someplace to go to feel supported and nurtured in this parenting journey, no matter which stage we are at.”
This summer across the Bay Area, Lynn Johnson will be spreading a compassion revolution. You won’t find her holding up protest signs or rallying for her cause. Instead, you’ll see her on- and backstage with the more than 600 young girls aged 6 to 14 who are enrolled in her two-week Go Girl! theater camps, held everywhere from Palo Alto and Sonoma to the East Bay.
As co-founder and CEO of Glitter & Razz Productions, the company behind Go Girl! Camps, Johnson, along with her life and business partner, Allison Kenny, strives to bolster these girls’ social and emotional skills and embrace their “girl power” through the creation of their own plays—writing them, creating sets and costumes, and ultimately performing them before an audience. Many of these girls have never before set foot on a stage.
“We help girls develop skills they need to love and respect themselves, to keep themselves safe, to be more empathetic of others, and to make bold and brave choices in their lives,” says Johnson. To do this, she aims to help them to understand and embrace their often confusing, sometimes negative feelings; and appreciate their differences—all qualities and skills Johnson believes will address the compassion deficit she sees in the world. By extension, she hopes to help girls avoid disruptive behaviors, like bullying; and ward off anxiety, depression, and other mood disorders that are often the effects of low esteem.
Lynn Johnson, co-founder of Go Girls! Camps
The power of theater to do this may seem anathema to some but it’s always been apparent to Johnson, a self-described drama geek since age 5. She moved around the Northeast with her parents before settling outside of Boston when she was in the eighth grade. One of only a few African-American students in her new town, she quickly learned what it meant to be different. But she was always at home on the stage, having acted in her first play, called “The Dollmaker’s Shop,” when she was in the first grade; and she found that theater was a way to celebrate differences and to build a better sense of belonging. “Theater gave me a way to fit in and be part of a peaceful community when I felt like an outsider in every other aspect of my life,” she says. Throughout her school years, she continued to embrace the power of theater “to transform lives,” and has been committed to it ever since.
After studying theater and women’s studies at Northwestern University, Johnson founded a multicultural teen ensemble in Chicago— TurnStyle Teen Theatre—and also performed stories and poems written by children as part of a national tour company called StreetSigns. When the director moved the company to North Carolina, Johnson moved, too. For three years she directed community-based educational programs in Chapel Hill while continuing to perform, until she developed an itch to live in a more urban environment; and she headed west in 2002. “A lot of my friends were moving to Los Angeles, and I thought I’d go, too,” she says. But her plan was derailed when, instead, she took a job teaching summer theater camp in Northern California to be near her brother and sister-in-law, who had just become first-time parents—and met Kenny, a fellow teacher and actor. “She and I fell in love, practically at first sight, and I moved to San Francisco to be with her,” says Johnson.
Eager to continue her work with kids, Johnson worked as a trainer for the Bay Area non-profit, Community Network for Youth Development (CNYD), advising on youth programs in San Francisco while continuing to teach theater with Kenny. With little more than shared experience and a passion for improving young lives, the couple decided to venture out on their own and in 2003 created Glitter & Razz Productions LLC, a theater production company aimed at social change. “We wanted to focus on the impact theater can have on kids, to see what would happen if we helped kids create plays and put themselves in them,” Johnson says. They didn’t need much money to get the company started—they ran it out of their home. Johnson relied on non-profit consulting work and organizational coaching workshops to keep the business afloat, while she taught herself how to run and grow a business. In 2007, the couple moved the company to Berkeley, then again to Oakland’s Rockridge neighborhood, where they settled in and became a community center of sorts. They offered summer camps and programming after-school and during school breaks; and they also hosted birthday parties. “We were women artists who wanted to give kids a connection to each other,” says Johnson.
“We help girls develop skills they need to love and respect themselves, to keep themselves safe, to be more empathetic of others, and to make bold and brave choices in their lives.”— Lynn Johnson
They also wanted to create something that would bring financial security. Glitter and Razz was popular, but not lucrative. To stay afloat, they shifted their focus to the most successful, most passion-centric part of their business: their two-week summer camp for girls. “We needed to prune the roses,” says Johnson. “We had a social mission and when we focused on the part we were most passionate about, our business grew.”
It was clearly the right move. Johnson and Kenny have steadily added locations for Go Girl! Camps, which now totals seven; and they saw their enrollment double in the last year alone. ”There’s a real need for social change,” says Johnson. “We care so much and we see our camps truly changing girls, changing their lives.” This year, they’re partnering with Camp Reel Stories, a popular media camp for teens, to offer a more advanced, behind-the-scenes program aimed at tween and teen girls. This program gives rising fifth and sixth grade girls a chance to produce, direct, edit, and star in their own short films. They also offer a Go Girl! Leadership Team, giving rising seventh, eight and ninth graders an opportunity to mentor younger camp participants, fostering their leadership skills and becoming effective role models for younger girls.
Go Girl! Campers take the stage in camps across the Bay Area. Photo by glitter & razz Productions, llc.
Last fall, in the midst of planning for their biggest camp season ever, Johnson and Kenny became parents to a 6-year-old girl they are in the process of adopting. Johnson admits that the uncertainty of business ownership can be especially stressful for a parent, but says that parenting has made her a bolder businesswoman and conversely, entrepreneurship has made her a better parent. “The skills and the confidence you develop when you build something help you in all of life, including parenting,” she says. “They give you a sense of worth that is so empowering. “ Turns out, Go Girls! Camp, isn’t just about boosting confidence in young girls, but in its founder, too. “I wish every woman could start a business, build something that belongs to them,” says Johnson. “It’s amazing and truly empowering to do what you believe in.”
Lynn Johnson takes a break in San Francisco’s Yerba Buena Park. This summer she’ll welcome more than 600 girls to her Go Girls! Theater Camps.
For more information on Go Girl! Theater Camp, visit Gogirlscamp.com.
Photographs by Matt Mimiaga/stage photo courtesy of Go Girls! Camps
My two boys, age 10 and 13, love to spend summer “chillaxing” and getting away from the grind of the school year. But typically, by the end of July, we are all burned out on the pool and looking for some family fun in the sun that doesn’t involve a three hour car ride to the beach or the lakes.
Luckily for us, metro DC has an abundance of activities that make for great family day trips. But no matter what age your kids are—and no matter what city you live in—zoos and other places that house animals are a surefire hit. If you live in DC, check out the Leesburg Animal Park in Northern Virginia. My son Max has taken selfies with a goat, a chicken, and a donkey and hopes to cover all farm animals by summer’s end.
The Catoctin Wildlife Preserve & Zoo in Thurmont, MD offers unique animal encounters where you can touch an exotic animal and learn all about it through their terrific education program. To make a day of it, we like to visit the Cunningham Falls for a short hike and picnic. And of course, in the middle of the nation’s capital we have the star gem of the Smithsonian in the National Zoo. Admission is free and you can literally spend an entire day exploring all of the exhibits! Once you’re tuckered out, be sure to stop by Baked by Yael’s Cake Pops, a newly-opened, woman-founded cake poppery right across the street and tell her Urban Family and Activity Rocket sent you!
New Yorkers can make the drive (or take a scenic Hudson River train ride) to the Stone Barns Center in Pocantico Hills. A center for food and agriculture that’s built on part of the old Rockefeller estate, its 80 rolling acres of wood- and farmland are idyllic for families, even if you’ve got your dog in tow (Fido must be kept leashed at all times, though). You can sign up to collect eggs from the farm’s chickens, visit the pigs, the sheep, and the greenhouse, or just stroll around and take in a breath of fresh air. For lunch, sandwiches, salads and baked good made with the products from the farm are available in the Blue Hill Café. Or, if you feel like getting fancy, make a dinner reservation at Chef Dan Barber’s award-winning Blue Hill restaurant (you’ll also have to tote some snazzy duds—no shorts allowed in the dining room!).
In Chicago’s Brookfield suburb, the Chicago Zoological Park has been a Mecca for families for over 80 years. Built on 216 acres, and housing about 450 species of animals, this is an easy place to wile away the day. If you live in the LA area, the Santa Barbara Zoo is just 90 miles north of the city and is considered one of the most beautiful zoos in the world. Where else can you see more than 500 animals while overlooking the Pacific Ocean, Andree Clark Bird Refuge, and Santa Ynez Mountains? It’s right by the beach so it’s typically chilly—a bonus on a hot summer day. Not to miss: feeding the giraffes and riding the train, which goes all around the zoo.
When it’s downright boiling outside, we head for some water-bound relief. Harper’s Ferry is another short drive from downtown DC, and a great place to go whitewater rafting or tubing. Last summer, we had a blast leisurely tubing down the river and exploring the riverbeds, and the kids got a huge kick out of the floating cooler and waterproof camera. In the District, at Key Bridge Boathouse, you can rent paddleboards, kayaks, and canoes. Afterwards, it’s fun to walk around Georgetown or people watch on the waterfront. We also love to rent sailboats at the Washington Sailing Marina and classes are available for kids, adults, and even families.
Across the country, on the San Diego Coast, San Elijo State Beach provides all the thrills of camping and a day at the beach, rolled into one easy-to-reach location. By day, families can build sand castles and play in the reef-protected waters. When the sun goes down, build a bonfire, roast marshmallows, and teach your kids some camp songs. If you need a break from nature, Wan Pizza has delicious pizzas and the waiters bring kids dough instead of crayons to play with while you wait for your food. If you’re looking for watery adventure from Los Angeles, try a kayaking daytrip with LA River Kayak Safari, led by local guides and featuring wildlife galore.
Both San Franciscans and Angelenos can take a family road trip on Highway 1 between Los Angeles and San Francisco to piddle around the tidal pools at Montaña de Oro State Park, and watch the gray whales migrate north from lookouts along the steep cliffs of Pfeiffer Big Sur State Park.
This summer, my family adventure bucket list includes Trapeze School New York in Washington and the zip line at the Adventure Park at Sandy Spring. I have done both with my girlfriends but have not experienced them with my sons and husband yet. I can’t wait to settle once and for all who is our family’s biggest daredevil! Adventure parks are hot right now and you’ll have no trouble locating one within striking distance of your own city.
My kids would shoot me if I didn’t mention amusement parks. We try to end every summer with a trip to one that’s nearby. We are a huge rollercoaster family and dare each other to sit in the front seat, not hold on, keep our eyes open. It’s a great way to celebrate the end of summer and for us, it’s a short drive to Kings Dominion, Hershey Park, Dutch Wonderland, and Idlewild from the metro DC area.
New Yorkers with little kids in tow will find rides for tots at the world-famous Luna Park at Brooklyn’s Coney Island; and north of the city, in Westchester, historic Rye Playland on the Long Island Sound has something for all ages—including Kiddyland, with rides galore for the just-walking set. Knott’s Berry Farm is a great destination for families in SoCal looking for an alternative to Disney.
So, rather than sit at home in the air conditioning as the summer starts to feel like it’s overstayed its welcome, hop in the car and drive off to a little adventure!
Kia Gomez and one of her favorite babysitting charges, Olina, 18 months old
Our childhoods shape us and prepare us, not only for our own lives, but for the joys and values we’ll pass on to others.
As told to Dawn Van Osdell
“I split my time between school in the San Francisco Bay Area—Notre Dame de Namur University—and my hometown of Los Angeles. It’s not so different from the way I divided my time when I was a kid: between LA, where I was raised, and Belize, where my dad and extended family live and where I spent whole summers and every Christmas. The closeness of my family, and growing up in two places, made me who I am today, and who I am to the kids I take care of. My childhood prepared me to deal with different kinds of people and to realize I shouldn’t have any expectations of how people should be, act, or live.
My mom, brother, and I moved to LA from Belize when my parents divorced. I was 7 years old. I had several cousins in LA to help ease my transition, but it took me a while to catch on and keep up with the other kids. I remember how Americans phrased things so differently than people did in Belize, how the lingo was so completely new. I was fortunate to have a strong family and community of other Belizean transplants who knew the culture of my small country and helped me adjust to living in such a big, new place. Nonetheless, the change was difficult for me and also for other kids to understand. They didn’t get what it was like to be a part of a separated household spread across two countries. I couldn’t invite them over—we were living in a one-bedroom apartment. I didn’t have the luxury of getting picked up and dropped off in a car—I took a city bus. My clothes didn’t have brand names. I realized you have to ask questions to understand how another person lives. I also learned to not just accept differences, but to expect them.
Today, I babysit for dozens of different families. I don’t have expectations before walking in the door. Sometimes the kids are really shy and other times they are balls of fire—similar to the night and day difference between my brother and me when we were growing up. My parents always struggled to understand why I wasn’t more extroverted like him. I’ve vowed to respect and appreciate people’s differences because it makes us who we are. I have a built-in support system for interacting with kids, no matter their personality: my mom, a single mother and a nanny since she was 18 years old. I call her and say, “Help! What do I do? What works for you?” She always reminds to me try to understand the other side, to have patience, and to be confident.
Olina and her three-year-old brother, Samson, hang out in Los Angeles with their sitter, Kia
I’m studying kinesiology, which is the study of human movement. I may be an athletic trainer one day, maybe something else! I’m interning with a chiropractor in LA County, and starting to work with a mom I babysit for who is a yoga teacher for athletes. I’ve also become a doula—inspired by my aunt who is a nurse practitioner— which has given me so much information about what women need during childbirth and what needs to change. There is often a lack of concern over providing a mother and her child with a happy and healthy birth, and fallback from doctors who just want to get the job done. Becoming a doula has introduced me to feminist views, like how women are underestimated just for being female, and the inequalities that still exist between men and women. It’s made me want to speak up for others and for change. I’m able to help by serving as an advocate for low-income families and young mothers with unplanned pregnancies through volunteering at Joy in Birthing while finishing my degree.
Whether it’s the kids I babysit or my friends, I always encourage others to embrace what makes people difference and to try new things. Thinking about the “what-if” will only deter you from doing something that could possibly be wonderfully life changing. For me, even if I fail, I will be happy to know that I at least tried.
Kate Talbot has built her successful career by using digital storytelling to empower communities at brands like Kiva and Virgin America, as well as scale early-stage startups for growth. In her free time, she writes for online publications like Social Media Examiner and KISSmetrics, educating small business owners and entrepreneurs on how to successfully use millennial social media platforms like Instagram and Snapchat to build their brands. Recently, she published a book on the topic of Snapchat Marketing. Of course, like any city girl she was at the Dry Bar downtown on a recent Monday morning getting glam for an important event and ran into UrbanSitter CEO Lynn Perkins (whom she babysat for years back) and they got to chatting…
Here, Kate shares with us her experiences with UrbanSitter, what it’s been like having written a successful book, and more insight into her career and life.
Can you tell us a little bit about how you know UrbanSitter CEO and Co-Founder, Lynn? For me, I am all about the side hustle. SF is expensive and any avenue in which you can use technology to create multiple revenue streams is important. My girlfriends and I (as many of us) have babysat since our tween years, and after business school in 2012 we all signed up for UrbanSitter. This was a great way to supplement our job incomes off the bat.
I learned from my friend Lisa, who is a babysitting all-star, that the best way to build your babysitting profile is to reply to jobs right away and babysit on a Saturday night. From doing so, I ended up replying fast to a query and booked a job during the 2013 holiday season for Lynn. I had a wonderful time babysitting for her son and she was highly supportive of my own story and helping me succeed. We connected on LinkedIn, and I always loved following all the news about UrbanSitter; especially this amazing feature in the First Round Review on Lynn and UrbanSitter. As fate happens, I ended up running marketing for a First Round Capital company—which also funds UrbanSitter—so at a dinner roundtable I met Daisy [Downs, Co-Founder of UrbanSitter] too! I let the other attendees know that even though I was in the tech space, I also was an UrbanSitter babysitter, which delighted everyone.
You mentioned going to business school, where did you study? I went to the University of San Francisco, where I focused on Marketing and Entrepreneurship.
I grew up in Moraga in the East Bay —I have lived in New York City, too—but I knew I wanted to be in the Bay Area long-term. My dad and brother both went to USF for law school, so I knew I’d be getting a great education.
Can you tell us a little bit about what you’re doing now? I have my own consulting firm where I lead growth marketing for early stage startups—whether that’s influencer marketing tools or cybersecurity technology—it really runs the gamut but I love it all.
I also write on the side. I do that because it’s a passion of mine.
In fact, when I babysat I am able to write when the kids are asleep. One of my favorite articles I wrote on Snapchat was written in a Pacific Heights apartment overlooking the Bay, while babysitting for a great family.
You just wrote and published a book about Snapchat, what was the process like? I combined the writing which was already published on the topic and leveraged my community. I’m extremely fortunate to have contacts across all industries at big brands and media entities, and they were able to provide case study insights into their own execution of the platform. My mentor, a VC from Onset Ventures, who encouraged me to write the book, wrote the foreword about the future of enterprise marketing and Snapchat.
I also mentor at Stanford for an undergraduate course in media and technology. From this class, I was able to hire a recent graduate to design all the creative assets. That was probably my favorite part, because we had so much fun thinking outside the box and what would help the audience understand the platform from a visual perspective.
What interested you about Snapchat enough to write about it ? I’ve always been really in tune with the millennial, and now Gen Y, audience on what the next trends will be. As a user myself and talking with my 22-year-old god-sister and her friends, I realized the power of Snapchat as an authentic way of telling stories and connecting with friends. Since I’d already been writing about social media for Social Media Examiner, I pitched the topic of Snapchat for Business. I was one of the first writers to do so, and it’s led to amazing opportunities speaking at business schools and conferences. I figured next steps, why not write a book!
What has the reception been like for your book? It did amazingly well! I felt so thankful for my community that downloaded it. During the 5-day free promotion, it went to the #2 spot in all of Business Marketing and Sales on Amazon. It was also #1 on Amazon for Advertising and Professional Development and #1 on Product Hunt books.
To wrap up: If you could give advice to sitters using the service, what would it be? My advice would be to think of your profile as a personal brand. Fill out your profile in the best light possible. Also, remember parents are really looking forward to their date night or event they are off to, so be as professional as possible and always make sure you are doing your best! I know it can be tough sometimes, but keep trying to babysit more and more even if you get overwhelmed.
Babysitting in SF is a great way to explore the different neighborhoods—I didn’t know about all the parks that were out there—and connect with the families! If I hadn’t followed up with Lynn, I wouldn’t be in this position. You never know what will happen!
