We’re thrilled to share that Kinside is now part of the UrbanSitter family. And for us—two working moms who’ve spent the last decade building better care solutions—this moment is more than just a business milestone. It’s personal.
We’ve both been there—juggling child care with work, stuck on daycare waitlists one week and scrambling for backup care the next. So we each built a company to fix the broken systems we faced as parents.
Now, we’ve come together. Kinside is officially part of UrbanSitter Corporate Care—uniting two leading technologies, two passionate teams, and one shared mission: to make care easier to access, trust, and afford.
Together, we’re unlocking a new standard in employee care benefits—one that adapts to real families and delivers real value to organizations.
What’s now part of UrbanSitter Corporate Care
- Backup care that actually works—same-day, trusted, and easy to book
- Daycare & preschool access—real-time openings, no endless waitlists
- All types of everyday caregiving—child care, pet care, senior care, household help
- 1:1 concierge support for daycare placement and agency-sourced care
- Out-of-Network Reimbursement, including support for international employee
- Agency care, for fully arranged in-home help through trusted local partners
Why Daycare Access Changes the Game
Nearly half of working parents already rely on daycare or preschool—and another 21% are actively searching. But finding a spot is time-consuming, stressful, and often a dead end.
With Kinside’s intelligent tools now part of UrbanSitter Corporate Care, families can finally:
- Discover real-time openings at 200,000+ licensed programs
- Compare tuition, hours, and program details at a glance
- Book tours and enroll—without the waitlist runaround
- Access 1:1 concierge support for expert help
- Save up to 10% at select centers
All of this is now built into UrbanSitter Corporate Care—giving families a faster, smarter path to the care they need.
Why This Matters Right Now
Organizations today are under pressure to offer more impactful benefits—without increasing complexity or cost. UrbanSitter Corporate Care meets that moment.
Instead of juggling multiple vendors or point solutions, HR teams get a single partner to support the everyday caregiving needs of their workforce. And employees get access to care they actually use—daycares, sitters, nannies, pet sitters, senior care, and more—all in one place.
We built these services for our own families.
Now they’re supporting millions more.
And we’re just getting started.
Let’s build a future where care works—for everyone.
Because we believe care should never be what holds families—or workplaces—back. It should be what moves them forward.
Lynn Perkins & Shadiah Sigala
Co-founders, UrbanSitter + Kinside
